The art of selling cars is changing. Whether you trades in modern or vintage cars, new or used, regular or collectible, the potential customers are more and more channelled by the web.

Do you get your leads from an online platform (leboncoin, subito, autoscout24, …), through your own website, or via social network like Instagram? There is one thing you will always need: it’s media content properly supporting your listings.

If you think you don’t need it, or that you can create it by yourself, you’re just losing opportunities that your competitors are catching. Think of it: in the last couple of years more and more market leaders delegated the media creation to professional photographers and videographers. You know why?

It’s a matter of communication efficiency. The 65% of people are visual learners. And a picture is up to 60’000 times faster to process than a simple text: the better the picture, the faster it gets to your customers. You know what does it takes to produce a good picture? No, you don’t need (just) an expensive camera.

Getting the best pictures requires composition skills, knowledge of techniques, editing capabilities and time. If you miss just one of them, you are missing sales opportunities. Lucky for you, you just need to hire a professional photographer for getting the shots. Better for results and your wallet is that he was a specialized one. Like me. 

Depending on what’s your presence online, you will need different style of content. For example, if you want to win on instagram, you must focus on editorial-like content. If you look a way to maximize your results on autoscout, you need to more catalogue-oriented photography. Most of my clients need a combinations of the two styles: I can help you to tailor your content to match your specific needs. All you have to do is getting in touch and start to discuss!